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Wednesday, March 21, 2018

IRISH CINEMA… (In the Entertainment industry. History of Irish Cinema)


Lumières La Sortie de l'Usine Lumière à Lyon 1895 / Photo Credit: Brothers Lumiere - Irish Film Institute

IRISH CINEMA… (In the Entertainment industry. History of Irish Cinema)


Irish Cinema

The story of Irish cinema begins much as the story of cinema elsewhere in Europe. As early as April 1896, four months after the Paris debut of the Lumière Cinematographe, moving pictures were being shown in Dublin city. Kevin Rockett records that over seven thousand people attended Lumière screenings during one week in October 1896. The first images of Ireland on film were made not long after by visiting Lumière cameramen.

Irish Film Institute

The first cinema in Ireland, the Volta, was opened at 45 Mary Street, Dublin, in 1909 by the novelist James Joyce. Already known for fueling the country’s rich literary tradition, James Joyce, one of the country’s most influential writers, set up Ireland’s first official venue for showing films, Dublin’s Volta cinema, in 1909. While the Volta has since closed, today the Irish have the highest per-capita cinema attendance in the world, according to the most current international data, compiled by The Economist. Thirty-eight percent of residents aged 15 to 35 reported going to the movies at least once a month in 2010, and the year prior saw a total of 28.8 million visits to the movies, impressive for a population of just 4.5 million.

Cinema appreciation in Ireland can be traced back to the final years of the 19th Century, when eager Dubliners would gather in the city centre to watch silent films incorporated into variety shows. Around that time, the earliest known film footage shot in Ireland, of Dublin’s O’Connell Street in 1897, was recorded by a cameraman for the French inventors the Lumière brothers (who invented the device he was using just two years prior). He was the first of many foreign filmmakers to fall in love with the country.

In 1910, silent filmmaker Sidney Olcott, a Canadian-American of Irish descent, became the first Hollywood director to shoot an on-location movie when he travelled to County Kerry to make A Lad from Old Ireland. John Ford, the Irish-American filmmaker who holds the record for the most Academy Awards for directing (four), also made several movies about Ireland, starting with a 1935 adaptation of the Liam O’Flaherty novel The Informer. His best known Irish movie to date, though, is The Quiet Man, a 1952 Oscar-winning film shot in County Mayo about a retired Irish-American boxer, played by John Wayne, who returns to the Irish town he was born in.

Ardmore Studios was the first Irish studio, opening in 1958 in Bray, County Wicklow.

The Irish film industry has grown somewhat in recent year’s thanks partly to the promotion of the sector by Bord Scannán na hÉireann (Irish Film Board) and the introduction of heavy tax breaks. According to the Irish Audiovisual Content Production Sector Review carried out by the Irish Film Board and PricewaterhouseCoopers in 2008 this sector, has gone from 1,000 people employed six or seven years ago, to well over 6,000 people in that sector now and is valued at over €557.3 million and represents 0.3% of GDP.

According to an article in Variety magazine spotlighting Irish cinema, a decade ago Ireland had only two filmmakers anyone had heard of: Neil Jordan and Jim Sheridan. As of 2010, Ireland can boast more than a dozen directors and writers with significant and growing international reputations. Ireland is now achieving critical mass of filmmaking talent to match the kind of influence, disproportionate to its small size, which it has always enjoyed in the fields of literature and theatre. Following in the footsteps of Sheridan and Jordan comes a generation that includes such directors as Lenny Abrahamson, Conor McPherson, John Crowley, Martin McDonagh, John Carney, Kirsten Sheridan, Lance Daly, Paddy Breathnach and Damien O'Donnell and writers such as Mark O'Rowe, Enda Walsh and Mark O'Halloran.

Former Minister for Arts, Sport and Tourism Martin Cullen (2008–2010) said that “the film industry is the cornerstone of a smart and creative digital economy”. But as well as the concrete economic benefits that the Irish film industry brings in by way of cash investment from overseas and the associated VAT, PAYE and PRSI receipts, it has been noted that there are the soft benefits in terms of the development and projection of the Irish culture and the promotion of tourism.

While big-budget international productions keep crews working and are enormously valuable to the country, it is the indigenous industry that is at the heart of creating opportunity and giving skills and experience to Irish producers, directors, writers and crew, telling the stories that emerge from Irish-based talent. Some of the most successful Irish films include The Wind That Shakes the Barley (2006), Intermission (2003), Man About Dog (2004), Michael Collins (1996), Angela's Ashes (1999), The Commitments (1991), Once (2007) and Notorious (2017). Mrs. Brown's Boys D'Movie (2014) holds the record for the biggest gross on the opening day of an Irish film in Ireland. . Notorious (2017) on the other hand holds the record for highest grossing Irish documentary of all time.[citation needed]

In the past many films were censored or banned, owing largely to the influence of the Catholic Church with films including The Great Dictator (1940), A Clockwork Orange (1971) and Life of Brian (1979) being banned at various times, although virtually no cuts or bans have been issued in recent years, one as of August 2006. The Irish Film Censor's Office policy is that of personal choice for the viewer, considering his job to examine and classify films rather than censor them.

Ireland has a high rate of cinema admissions (the highest in Europe).

There are several cinema chains operating in Ireland. Among them are ODEON Cinemas (formerly UCI/Storm Cinemas), Omniplex, IMC Cinemas (Both Omniplex and IMC are owned by the Ward Anderson group), Cineworld, Vue and Movies@Cinemas.

Ireland as a location

The first fictional film shot in Ireland was Kalem Company's The Lad from Old Ireland (1910), which was also the first American film shot on location outside the United States. It was directed by Sidney Olcott, who returned the next year to shoot over a dozen films primarily in the small village of Beaufort, County Kerry. Olcott intended to start a permanent studio in Beaufort, but the outbreak of World War I prevented him from doing so.

The Irish government was one of the first in Europe to see the potential benefit to the exchequer of having a competitive tax incentive for investment in film and television, making use of a revised and improved version of its Section 481 tax incentive in 2015 which gives production companies a tax credit rate of 32% when making certain films. Other countries have recognized the success of Ireland’s incentive scheme and matched it or introduced a more competitive tax incentive. After a long lobbying process, significant improvements were introduced to the Section 481 relief for investment in film projects in 2009 to boost employment in the industry and help re-establish Ireland as an attractive global location for film and television production.

Kevin Moriarty, managing director of Ardmore Studios believes Ireland is an attractive film location as there is now recognition for the quality of the output of the Irish film industry and a perception that Ireland is a viable film destination.

Prominent films that have been filmed in Ireland include The Quiet Man (1952), The Lion in Winter (1968), The First Great Train Robbery (1979), Excalibur (1981), Braveheart (1995), Reign of Fire (2002), King Arthur (2004), The Guard (2011) and Star Wars: The Force Awakens (2015).

Ireland has been home to several noteworthy producers of animated films in recent years. Sullivan Bluth Studios was opened in 1979 as Don Bluth Productions, with its primary location in Dublin, to produce animated films by director Don Bluth and producer Morris Sullivan. Some films produced at Sullivan Bluth's Irish studio include 1988's The Land Before Time, 1989's All Dogs Go to Heaven (co-produced with UK-based Goldcrest Films) and 1991's Rock-a-Doodle. Many of these films competed favorably with productions by Walt Disney Pictures at the time. However, following a number of box-office flops in the early to mid-1990s, including 1994's Thumbelina and A Troll in Central Park and 1995's The Pebble and the Penguin, the studio soon declared bankruptcy and was closed in 1995.

Today, Ireland has a number of animation studios that produce television and commercial animation, as well as feature films and co-productions. Cartoon Saloon, founded in 1999 by Paul Young and Tomm Moore, is among the most prolific. It has produced the award-winning TV series Skunk Fu! as well as a feature film, 2009's The Secret of Kells, animated primarily with Traditional paper and pencil hand drawn animation and detailing a fictitious account of the creation of the Book of Kells. The film was nominated at the 82nd Academy Awards for Best Animated Feature. Cartoon Saloon has more feature films in production, including Song of the Sea, released in 2014.

Recommended Books on Irish Cinema
Barton, Ruth, Irish National Cinema (Routledge, 2004)…
McIlroy, Brian, Shooting to Kill: Filmmaking and the Troubles in Northern Ireland
(Flicks, 1998)…
McLoone, Martin, Irish Film: The Emergence of a Contemporary Cinema (BFI, 2000)…
O’Brien, Harvey, the Real Ireland: The Evolution of Ireland in Documentary Film
(Manchester, 2004)…
Pettitt, Lance, Screening Ireland: Film and Television Representation (Manchester, 2000)…
Rockett, Kevin, Irish Film Censorship (Four Courts, 2004)…

Dr. Harvey O’Brien is the author of The Real Ireland: The Evolution of Ireland in Documentary Film (Manchester, 2004) and co-editor (with Ruth Barton) of Keeping it Real: Irish Film and Television (Wallflower, 2004). His articles have appeared in Cineaste, Historical Journal of Film, Radio, and Television, Irish Studies Review, Éire Ireland and Film and Film Culture, of which he is co-editor. He teaches film studies at the O’Kane Centre for Film Studies at University College Dublin, has lectured at the Harvard Film Archive, Boston College, and Universite de Bourgoine, and taught courses for New York University, the Irish Film Institute, Film Base, and the National College of Art and Design.

Sources, References & Credits: Google, Wikipedia, Wikihow, Pinterest, IMDB, Linked In, Indie Wire, Film Making Stuff, Hiive, Film Daily, New York Film Academy, The Balance, The Numbers, Film Maker, TV Guide Magazine, Media Match, Quora, Creative Skill Set, Investopedia, Variety, No Film School, Daily Variety, The Film Agency, Best Sample Resume, How Stuff Works, Career Trend, Producer's Code of Credits, Producers Guild of America, Film Connection, Entertainment Careers, Adhere Creative, In Deed, Glass Door, Pay Scale, Merriam-Webster, Job Monkey, Studio Binder, The Collective, Production Hub, The Producer's Business Handbook by John J. Lee Jr., The Culture Trip, Film Museum, CNN, Flynn, Arthur (2005). The Story of Irish Film, "Entertainment value". Irish Times, Rockett, Kevin; Luke Gibbons; John Hill (1987). Cinema and Ireland, "About the Irish Film Board". Irish Film Board, BBC, http://www.ifi.ie/downloads/history.pdf, Tony Deane, http://homepage.tinet.ie/~cinemax/irish_cinema.htm, Volta


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