WHAT IS A COMMERCIAL PRODUCTION COMPANY? (In the Entertainment industry.)

Commercial Set / Photo Credit: My First Job In Film

WHAT IS A COMMERCIAL PRODUCTION COMPANY? (In the Entertainment industry.)

Bruce Bisbey…please follow me at: https://dumbdogproductionsllc.blogspot.com or https://www.facebook.com/DumbDogProductionsLLC/ thank you.

WHAT IS A COMMERCIAL PRODUCTION COMPANY?

Commercials are made in collaboration with the creative agencies who represent the brand or product being sold. ... With advertising revenue down and the shift toward engaging audiences using branded content on the web, some commercial production companies have built in or merged with creative agencies.

Despite the 30 seconds of screen time, well-executed commercials are widely regarded as microfilms that have the power to sway opinion, excite and engage us. Commercials have award ceremonies, own superstar directors and most importantly own identity within the film industry. Whilst commercials can be lavish affairs, they can also be simple and thought provoking. The commercial industry fosters and create the opportunity for new talent, many a feature film director has started their careers in commercials, Ridley Scott, David Fincher and Zack Snyder to name a few.

Working in the shortest of film formats can be quite a challenge, especially when the creative forces are doubled by teaming up with a creative agency. Commercials production companies exist to meet the needs of these organizations’ who are instrumental in conceiving the initial concept and conveying the client's message. The process can be a pressure cooker, and directors have to be mindful when working with so many voices during production.  

Agencies often, but not always, have preferred directors whose interests are aligned with a specific commercials company. When the agency has completed a script the script they will ask their preferred directors to write a treatment, laying out their vision for the commercial. The treatment needs to answer all the questions of how to convey the client's message of the brand. It also needs to be visually stunning, with a team of treatment writers and picture researchers working alongside the director optimizing the company's chances of success. Agencies will be asking 3 - 4 companies for treatments, which is modest considering music videos will have around 40 companies pitching for the work.

Before the shoot, there is a PPM (pre-production meeting there may also be multiple PPPMs to agree on details), where the agency, client and production company will sit down together and approve all the shots on the storyboards. Going into the shoot everyone should be in agreement, knowing what it is they wish to achieve with the commercial; the PPM should help stem any issues on the shoot day. However, there are always last minute changes, especially if the client and members of the agency team are present during filming. Directors often find themselves acting as the anchors for the production, making sure everyone in aligned and following the same creative vision. 

Sources, References & Credits: Google, Wikipedia, Wikihow, WikiBooks, Pinterest, IMDB, Linked In, Indie Wire, Film Making Stuff, Hiive, Film Daily, New York Film Academy, The Balance, Careers Hub, The Numbers, Film Maker, TV Guide Magazine, Blurb, Media Match, Quora, Creative Skill Set, Chron, Investopedia, Variety, No Film School, How Stuff Works, WGA, BBC, Daily Variety, The Film Agency, Best Sample Resume, How Stuff Works, Bright Hub, Career Trend, Producer's Code of Credits, Truity, Production Hub, Producers Guild of America, Film Connection, Variety, Wolf Crow, Get In Media, Production Beast, Sony Pictures, Warner Bros, UCAS, Frankenbite, Realty 101, Liberty Me, Careers Hub, Sokanu, Raindance, Film Connection, My Job Search, Prospects, David Mullich, Video University,

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Commercial Set / Photo Credit: My First Job In Film