Transmedia vs Multimedia / Photo Credit: Prezi
WHAT IS A MEDIA PLATFORM AND THE
DIFFERENCE BETWEEN MULTIMEDIA AND TRANSMEDIA? (In the Entertainment industry.)
What is a media platform and the difference between
multimedia and transmedia?
What is a media platform?
A media platform is a service, site, or method that
delivers media to an audience. Its functions are to deliver, but also sometimes
to allow for feedback, discussion, or sharing. Facebook, LinkedIn, YouTube,
your local newspaper, network TV etc., are media platform outlets.
Types of social media platforms:
- Social networking (Facebook, LinkedIn, and Google+)…
- Microblogging (Twitter, Tumblr)…
- Photo sharing (Instagram, Snapchat, and Pinterest)…
- Video sharing (YouTube, Facebook Live, Periscope,
Vimeo)…
TRANSMEDIA AS A TERM
Transmedia: a narrative that extends beyond multiple
media forms that also plays to the strength those forms; may or may not be
interactive. Transmedia techniques are used in fields such as television, film,
advertising, education, activism, editorials … and the platforms they use are
as many as there are media: television, radio, internet, events in real life ,
apps, args among others.
The term media has traditionally been used as a label
for mainstream news outlets. More recently, its use has been reclaimed from
such negative and political connotation, now commonly used to refer to the
variety of multimodal (and increasingly digital) communication forms.
Plural form of the singular medium, media are simply
ways of communicating ideas: letters, novels, magazines, emails, paintings,
videos, and countless other forms can be considered media. It can come in
classic or modern forms, formal and informal, all boiling down to the basic
human need to communicate.
Storytelling
Transmedia storytelling represents a process where
integral elements of a fiction get dispersed systematically across multiple
delivery channels for the purpose of creating a unified and coordinated
entertainment experience. Ideally, each medium makes its own unique
contribution to the unfolding of the story.
DEFINITION OF MULTIMEDIA
Multimedia is a system of relaying information or
entertainment that includes many different forms of communication. You might
use multimedia to give a presentation at school.
Multimedia might include video, audio clips, and
still photographs, for example. A newspaper's online presence could use
multimedia as well, combining graphics, sound, and animation. The word itself,
sometimes spelled with a hyphen as multi-media, has been used since 1962, from
multi-, or "many," rooted in the Latin multus, "many or
much;" and media, the plural form of medium, or "system of
communication."
Multimedia is content that uses a combination of
different content forms such as text, audio, images, animations, video and
interactive content. Multimedia contrasts with media that use only rudimentary
computer displays such as text-only or traditional forms of printed or
hand-produced material.
Multimedia can be recorded and played, displayed,
interacted with or accessed by information content processing devices, such as
computerized and electronic devices, but can also be part of a live
performance. Multimedia devices are electronic media devices used to store and
experience multimedia content. Multimedia is distinguished from mixed media in
fine art; for example, by including audio it has a broader scope. In the early
years of multimedia the term "rich media" was synonymous with
interactive multimedia, and "hypermedia" was an application of
multimedia.
Multimedia is heavily used in the entertainment
industry, especially to develop special effects in movies and animations (VFX,
3D animation, etc.). Multimedia games are a popular pastime and are software
programs available either as CD-ROMs or online. Some video games also use
multimedia features. Multimedia applications that allow users to actively
participate instead of just sitting by as passive recipients of information are
called interactive multimedia. In the arts there are multimedia artists, whose
minds are able to blend techniques using different media that in some way
incorporates interaction with the viewer. One of the most relevant could be
Peter Greenaway who is melding cinema with opera and all sorts of digital media.
Another approach entails the creation of multimedia that can be displayed in a
traditional fine arts arena, such as an art gallery. Although multimedia
display material may be volatile, the survivability of the content is as strong
as any traditional media. Digital recording material may be just as durable and
infinitely reproducible with perfect copies every time.
Much of the work of an entertainment law practice is
transaction based, i.e., drafting contracts, negotiation and mediation. Some
situations may lead to litigation or arbitration.
Sources, References & Credits: Bruce Bisbey, Google, Wikipedia,
Wikihow, WikiBooks, Pinterest, IMDB, Linked In, Indie Wire, Film Making Stuff, Hiive,
Film Daily, New York Film Academy, The Balance, Careers Hub, The Numbers, Film
Maker, TV Guide Magazine, Blurb, Media Match, Future Learn, Quora, Creative
Skill Set, Chron, Investopedia, Variety, No Film School, How Stuff Works, WGA,
BBC, Daily Variety, The Film Agency, Best Sample Resume, How Stuff Works, Bright
Hub, Career Trend, Producer's Code of Credits, Truity, Production Hub, Producers
Guild of America, Film Connection, Variety, Wolf Crow, Get In Media, Production
Beast, Sony Pictures, Warner Bros, UCAS, Frankenbite, Realty 101, Liberty Me, Careers
Hub, Sokanu, Raindance, Film Connection, Cast & Crew, Entertainment
Partners, My Job Search, Prospects, David Mullich, Gear Shift, Video
University, Oxford Dictionaries’, Boredom Therapy, The Bold Italic, Meets the
Eye Studio, The Guardian, Elliot Grove, Jones on art, Creative Plant, Studio
Binder, Film Tool Kit, Still Motion, Film Under Ground, Steves Digicams, Improve
Photography, Guy Nockels, Namib Films, Film Support, Screen Craft, Movie
Outline, Stack Exchange, Ken Davenport – The Producers Perspective, Rocket
Lawyer, Stacks Magazine, Lemoine Law Firm, Gano Lemoine,
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Transmedia vs Multimedia / Photo Credit: Prezi
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