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Monday, March 11, 2019

WHAT IS A MEDIA PLATFORM AND THE DIFFERENCE BETWEEN MULTIMEDIA AND TRANSMEDIA? (In the Entertainment industry.)

Transmedia vs Multimedia / Photo Credit: Prezi

WHAT IS A MEDIA PLATFORM AND THE DIFFERENCE BETWEEN MULTIMEDIA AND TRANSMEDIA? (In the Entertainment industry.)
 

What is a media platform and the difference between multimedia and transmedia?

What is a media platform?
A media platform is a service, site, or method that delivers media to an audience. Its functions are to deliver, but also sometimes to allow for feedback, discussion, or sharing. Facebook, LinkedIn, YouTube, your local newspaper, network TV etc., are media platform outlets.

Types of social media platforms:
  • Social networking (Facebook, LinkedIn, and Google+)…
  • Microblogging (Twitter, Tumblr)…
  • Photo sharing (Instagram, Snapchat, and Pinterest)…
  • Video sharing (YouTube, Facebook Live, Periscope, Vimeo)…
TRANSMEDIA AS A TERM
Transmedia: a narrative that extends beyond multiple media forms that also plays to the strength those forms; may or may not be interactive. Transmedia techniques are used in fields such as television, film, advertising, education, activism, editorials … and the platforms they use are as many as there are media: television, radio, internet, events in real life , apps, args among others.

The term media has traditionally been used as a label for mainstream news outlets. More recently, its use has been reclaimed from such negative and political connotation, now commonly used to refer to the variety of multimodal (and increasingly digital) communication forms.

Plural form of the singular medium, media are simply ways of communicating ideas: letters, novels, magazines, emails, paintings, videos, and countless other forms can be considered media. It can come in classic or modern forms, formal and informal, all boiling down to the basic human need to communicate.

Storytelling
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.

DEFINITION OF MULTIMEDIA
Multimedia is a system of relaying information or entertainment that includes many different forms of communication. You might use multimedia to give a presentation at school.

Multimedia might include video, audio clips, and still photographs, for example. A newspaper's online presence could use multimedia as well, combining graphics, sound, and animation. The word itself, sometimes spelled with a hyphen as multi-media, has been used since 1962, from multi-, or "many," rooted in the Latin multus, "many or much;" and media, the plural form of medium, or "system of communication."

Multimedia is content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content. Multimedia contrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material.

Multimedia can be recorded and played, displayed, interacted with or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia devices are electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine art; for example, by including audio it has a broader scope. In the early years of multimedia the term "rich media" was synonymous with interactive multimedia, and "hypermedia" was an application of multimedia.       

Multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations (VFX, 3D animation, etc.). Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. Some video games also use multimedia features. Multimedia applications that allow users to actively participate instead of just sitting by as passive recipients of information are called interactive multimedia. In the arts there are multimedia artists, whose minds are able to blend techniques using different media that in some way incorporates interaction with the viewer. One of the most relevant could be Peter Greenaway who is melding cinema with opera and all sorts of digital media. Another approach entails the creation of multimedia that can be displayed in a traditional fine arts arena, such as an art gallery. Although multimedia display material may be volatile, the survivability of the content is as strong as any traditional media. Digital recording material may be just as durable and infinitely reproducible with perfect copies every time.
Much of the work of an entertainment law practice is transaction based, i.e., drafting contracts, negotiation and mediation. Some situations may lead to litigation or arbitration.

Sources, References & Credits: Bruce Bisbey, Google, Wikipedia, Wikihow, WikiBooks, Pinterest, IMDB, Linked In, Indie Wire, Film Making Stuff, Hiive, Film Daily, New York Film Academy, The Balance, Careers Hub, The Numbers, Film Maker, TV Guide Magazine, Blurb, Media Match, Future Learn, Quora, Creative Skill Set, Chron, Investopedia, Variety, No Film School, How Stuff Works, WGA, BBC, Daily Variety, The Film Agency, Best Sample Resume, How Stuff Works, Bright Hub, Career Trend, Producer's Code of Credits, Truity, Production Hub, Producers Guild of America, Film Connection, Variety, Wolf Crow, Get In Media, Production Beast, Sony Pictures, Warner Bros, UCAS, Frankenbite, Realty 101, Liberty Me, Careers Hub, Sokanu, Raindance, Film Connection, Cast & Crew, Entertainment Partners, My Job Search, Prospects, David Mullich, Gear Shift, Video University, Oxford Dictionaries’, Boredom Therapy, The Bold Italic, Meets the Eye Studio, The Guardian, Elliot Grove, Jones on art, Creative Plant, Studio Binder, Film Tool Kit, Still Motion, Film Under Ground, Steves Digicams, Improve Photography, Guy Nockels, Namib Films, Film Support, Screen Craft, Movie Outline, Stack Exchange, Ken Davenport – The Producers Perspective, Rocket Lawyer, Stacks Magazine, Lemoine Law Firm, Gano Lemoine,

THIS ARTICLE IS FOR INFORMATIONAL PURPOSES ONLY. THE INFORMATION IS PROVIDED "AS IS" AND BRUCE BISBEY MAKES NO EXPRESS OR IMPLIED REPRESENTATIONS OR WARRANTIES, INCLUDING WARRANTIES OF PERFORMANCE, MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE, REGARDING THIS INFORMATION. BRUCE BISBEY DOES NOT GUARANTEE THE COMPLETENESS, ACCURACY OR TIMELINESS OF THIS INFORMATION. YOUR USE OF THIS INFORMATION IS AT YOUR OWN RISK. YOU ASSUME FULL RESPONSIBILITY AND RISK OF LOSS RESULTING FROM THE USE OF THIS INFORMATION. BRUCE BISBEY WILL NOT BE LIABLE FOR ANY DIRECT, SPECIAL, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES OR ANY OTHER DAMAGES WHATSOEVER, WHETHER IN AN ACTION BASED UPON A STATUTE, CONTRACT, TORT (INCLUDING, WITHOUT LIMITATION NEGLIGENCE) OR OTHERWISE, RELATING TO THE USE OF THIS INFORMATION.

Transmedia vs Multimedia / Photo Credit: Prezi

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