Reddit Logo / Photo Credit: Reddit
WHAT IS REDDIT? (In the
Entertainment industry.)
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WHAT IS REDDIT?
How does Reddit work?
Reddit is an American social news aggregation, web
content rating, and discussion website. Registered members submit content to
the site such as links, text posts, and images, which are then voted up or down
by other members. Posts are organized by subject into user-created boards
called "subreddits", which cover a variety of topics including news,
science, movies, video games, music, books, fitness, food, and image-sharing.
Submissions with more up-votes appear towards the top of their subreddit and,
if they receive enough votes, ultimately on the sites front page. Despite
strict rules prohibiting harassment, Reddit's administrators spend considerable
resources on moderating the site.
As of March 2019, Reddit had 542 million monthly
visitors (234 million unique users), ranking as the No. 6 most visited website
in U.S. and No. 21 in the world, according to Alexa Internet, with 53.9% of its
user base coming from the United States, followed by the United Kingdom at 8.2%
and Canada at 6.3%.
Reddit was founded by University of Virginia
roommates Steve Huffman and Alexis Ohanian in 2005. Condé Nast Publications
acquired the site in October 2006. In 2011, Reddit became an independent
subsidiary of Condé Nast's parent company, Advance Publications. In October
2014, Reddit raised $50 million in a funding round led by Sam Altman and
including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and
Jared Leto. Their investment valued the company at $500 million then. In July
2017, Reddit raised $200 million for a $1.8 billion valuation, with Advance
Publications remaining the majority stakeholder. In February 2019, a $300
million funding round brought the company's valuation to $3 billion.
Reddit is a website comprising user-generated
content—including photos, videos, links, and text-based posts—and discussions
of this content in what is essentially a bulletin board system. The name
"Reddit" is a play-on-words with the phrase "read it", i.e.,
"I read it on Reddit." As of 2018, there are approximately 330
million Reddit users, called "redditors". The site's content is
divided into categories or communities known on-site as "subreddits",
of which there are more than 138,000 active communities.
As a network of communities, Reddit's core content
consists of posts from its users. Users can comment on others' posts to
continue the conversation. A key feature to Reddit is that users can cast positive
or negative votes, called upvotes and downvotes, for each post and comment on
the site. The number of upvotes or downvotes determines the posts' visibility
on the site, so the most popular content is displayed to the most people. Users
can also earn "karma" for their posts and comments, which reflects
the user's standing within the community and their contributions to Reddit.
The most popular posts from the site's numerous
subreddits are visible on the front page to those who browse the site without
an account. By default for those users, the front page will display the
subreddit r/popular, featuring top-ranked posts across all of Reddit, excluding
not-safe-for-work communities and others that are most commonly filtered out by
users (even if they are safe for work). The subreddit r/all does not filter
topics. Registered users who subscribe to subreddits see the top content from
the subreddits to which they subscribe on their personal front pages.
Front-page rank—for both the general front page and
for individual subreddits—is determined by a combination of factors, including
the age of the submission, positive ("upvoted") to negative
("downvoted") feedback ratio, and the total vote-count.
Users and moderators
As of 2018 there were about 330 million Reddit users,
called "redditors". Registering an account with Reddit is free and
does not require an email address. In addition to commenting and voting,
registered users can also create their own subreddit on a topic of their
choosing. In Reddit style, usernames begin with "u/". For example,
noteworthy redditors include u/Poem_for_your_sprog, who responds to messages
across Reddit in verse, and u/Shitty_Watercolour, who posts paintings in response
to posts.
Subreddits are overseen by moderators, Reddit users
who earn the title by creating a subreddit or being promoted by a current
moderator. These moderators are volunteers who manage their communities, set
and enforce community-specific rules, remove posts and comments that violate
these rules, and generally work to keep discussions in their subreddit on
topic. Admins, by contrast, are paid to work for Reddit.
Subreddits
Discussions on Reddit are organized into user-created
areas of interest called "subreddits". There are about 138,000 active
subreddits among a total of 1.2 million, as of July 2018. Subreddit names begin
with "r/". For instance, r/science is a community devoted to
discussing scientific topics and r/television is a community devoted to
discussing TV shows. Meanwhile, r/popular features top-ranked posts across all
of Reddit, excluding not-safe-for-work communities and others that are most
commonly filtered out by users (even if they are safe for work). The subreddit
r/all does not filter topics.
In a 2014 interview with Memeburn, Erik Martin, then
general manager of Reddit, remarked that their "approach is to give the
community moderators or curators as much control as possible so that they can
shape and cultivate the type of communities they want". Subreddits often
use themed variants of Reddit's alien mascot, Snoo, in the visual styling of
their communities.
Other features
Reddit Premium (formerly Reddit Gold) is a premium
membership that allows users to view the site ad-free. Users may also be gifted
coins if another user particularly valued the comment or post, generally due to
humorous or high-quality content. Reddit Premium unlocks several features not
accessible to regular users, such as comment highlighting, exclusive
subreddits, and a personalized Snoo (known as a "snoovatar"). Reddit
Gold was renamed Reddit Premium in 2018. In addition to gold coins, users can
gift silver and platinum coins to other users as rewards for quality content.
On the site, redditors commemorate their "cake
day" once a year, on the anniversary of the day their account was created.
Cake day adds an icon of a small slice of cake next to the user's name for 24
hours.
In 2017, Reddit developed its own real-time chat
software for the site. While some established subreddits have used third-party
software to chat about their communities, the company built chat functions that
it hopes will become an integral part of Reddit. Individual chat rooms were
rolled out in 2017 and community chat rooms for members of a given subreddit
were rolled out in 2018.
Sources, References & Credits: Google, Wikipedia, Wikihow, WikiBooks,
Pinterest, IMDB, Linked In, Indie Wire, Film Making Stuff, Hiive, Film Daily, New
York Film Academy, The Balance, Careers Hub, The Numbers, Film Maker, TV Guide
Magazine, Blurb, Media Match, Quora, Creative Skill Set, Chron, Investopedia,
Variety, No Film School, WGA, BBC, Daily Variety, The Film Agency, Best Sample
Resume, How Stuff Works, Studio Binder, Career Trend, Producer's Code of
Credits, Truity, Production Hub, Producers Guild of America, Film Connection, Variety,
Wolf Crow, Get In Media, Production Beast, Sony Pictures, Warner Bros, UCAS, Frankenbite,
Realty 101, Careers Hub, Screen Play Scripts, Elements of Cinema, Script
Doctor, ASCAP, Film Independent, Any Possibility, CTLsites, NYFA, Future Learn,
VOM Productions, Mad Studios, DP School, DGA, IATSE, ASC, MPAA, HFPA, MPSE,
CDG, AFI, Box Office Mojo, Rotten Tomatoes, The Numbers, Netflix, Vimeo,
Instagram, Pinterest, Metacritic, Hulu, Reddit,
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Reddit Logo / Photo Credit: Reddit
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