Vimeo / Photo Credit: Vimeo
WHAT IS VIMEO? (In the
Entertainment industry.)
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WHAT IS VIMEO?
How does Vimeo work?
Vimeo is an ad-free open video platform headquartered
in New York City, providing free video viewing services as a competitor to
YouTube. The company provides creators with tools and technology to host, distribute
and monetize videos. In 2007, Vimeo became the first video sharing site to support
high-definition video. It has launched several products that enable quality
video creation at scale, most recently with the launch of Vimeo Stock in fall
of 2018. Vimeo is a SaaS business, and offers subscription plans that service a
range of customer segments. Vimeo was founded in November 2004 by Jake Lodwick
and Zach Klein. Anjali Sud has been CEO of Vimeo since July 2017.
Vimeo was founded in November 2004 by Jake Lodwick
and Zach Klein. The name Vimeo was created by Lodwick, as a play on the words
video and me. Vimeo is also an anagram of the word movie. IAC purchased Vimeo
in August 2006, as part of its acquisition of Connected Ventures. In January
2009, Dae Mellencamp joined IAC as general manager of Vimeo. She served as CEO
until March 19, 2012, when Kerry Trainor joined Vimeo as CEO. In 2017, IAC
promoted then general manager Anjali Sud as the CEO.
As of December 2013, Vimeo attracts more than 100
million unique visitors per month, and more than 22 million registered users.
Fifteen percent of Vimeo's traffic comes from mobile devices. As of February
2013, Vimeo accounted for 0.11% of all Internet bandwidth, following far behind
its larger competitors, video sharing sites YouTube and Facebook. The community
of Vimeo includes indie filmmakers and their fans. The Vimeo community has
adopted the name "Vimeans," which references active members of the
Vimeo community who engage with other users on a regular basis.
The White House posts high-definition versions of its
broadcasts to Vimeo. Vimeo has helped to offload traffic from Improv
Everywhere's servers after new pranks are announced, and continues to host most
of their videos. Vimeo was also the original location of Noah Kalina's
"everyday" video, a popular viral video.
On July 21, 2008, Vimeo announced it would cease
hosting gaming videos. Vimeo cited several reasons, such as the unusually long
duration of gaming videos, which compromised transcoder wait times. (Existing
gaming videos that had been posted on the site were deleted on September 1,
2008.) The ban was lifted, however, in October 2014. Until then, all new
uploads were subject to the rule, but machinima videos with a story of their
own were still permitted.
In December 2014, Vimeo introduced 4K support, though
it would only allow downloading due to the low market penetration of 4K
displays at the time. Streaming of 4K content launched the following year,
along with adaptive bitrate streaming support. In March 2017, Vimeo introduced
360-degree video support, including support for virtual reality platforms and
smartphones, stereoscopic video, and an online video series providing guidance
on filming and producing 360-degree videos.
On May 2, 2016, Vimeo announced the acquisition of
VHX, a platform for premium over-the-top subscription video channels.
On September 26, 2017, Vimeo announced that it would
introduce a live streaming platform, and that it had acquired the existing service
Livestream to bolster its associated staff and technology.
On April 15, 2019, Vimeo announced the acquisition of
Magisto, a video creation service with over 100 million users.
Video quality
High definition playback
On October 9, 2007, Vimeo announced support for high
definition playback in 1280×720 (720p), becoming the first video sharing site
to support consumer HD. Uploaded HD videos were automatically converted into
720/30p VP6 Flash video. Since August 2010, all videos are encoded into H.264
for HTML5 support. All videos uploaded before were re-encoded. Non-Plus users
can upload up to 500 MB of videos per week, and up to one HD video per week
(additional HD videos uploaded within the same week are encoded to SD).
Standard definition playback
Non-HD videos are re-encoded at a maximum of 30
frames per second, but suffer in image quality, which is in line with the low
bit rate for videos in the 640×360 size. Usually, the video content is
re-encoded to bit rate below 0.5 Mbit/s. This is not enough to reproduce the
fine details that can be captured from, e.g., a consumer video camera or a
smartphone.
Memberships
Vimeo Basic
Vimeo began its service with only free accounts, each
limited to 20 MB of video uploads weekly. This limit was raised to 30 MB in
2006, then to 250 MB in January 2007 and to the current level of 500 MB in
October 2007.
On January 22, 2018, the limit for Basic accounts was
changed for the first time in 11 years. Accounts were limited to a lifetime
video storage limit of 5 GB. Those which exceeded this limit prior to its
implementation can keep uploaded videos online, but cannot upload new videos.
The storage limit was implemented just two days after YouTube announced the
demonetization of smaller channels, those with fewer than 1,000 lifetime
subscribers and 4,000 annual hours of watch time, though Vimeo has yet to confirm
that this directly caused the new limit.
Premium packages
In October 2008, Vimeo Plus launched for $60 annual
fee and a 2 GB weekly allowance, which was raised to the current level of 5 GB
on January 4, 2011. The latter allowance allows roughly 2.5 hours of 720p
video. As of July 22, 2010, the site offers unlimited HD embeds.
On August 1, 2011, Vimeo introduced the PRO account
type for business and commercial use, which allows 50GB of storage, 250k plays,
advanced analytics, third-party video player support and more.
Vimeo Plus is the only paid plan available on a
month-to-month basis. Other paid plans require an annual payment.
Vimeo Basic and Vimeo Plus prohibit commercial use,
unless the account holder is a "small-scale independent production
company, non-profit, or artist," and the account is used to present
original creative works.
Sources, References & Credits: Google, Wikipedia, Wikihow, WikiBooks,
Pinterest, IMDB, Linked In, Indie Wire, Film Making Stuff, Hiive, Film Daily, New
York Film Academy, The Balance, Careers Hub, The Numbers, Film Maker, TV Guide
Magazine, Blurb, Media Match, Quora, Creative Skill Set, Chron, Investopedia,
Variety, No Film School, WGA, BBC, Daily Variety, The Film Agency, Best Sample
Resume, How Stuff Works, Studio Binder, Career Trend, Producer's Code of
Credits, Truity, Production Hub, Producers Guild of America, Film Connection, Variety,
Wolf Crow, Get In Media, Production Beast, Sony Pictures, Warner Bros, UCAS, Frankenbite,
Realty 101, Careers Hub, Screen Play Scripts, Elements of Cinema, Script
Doctor, ASCAP, Film Independent, Any Possibility, CTLsites, NYFA, Future Learn,
VOM Productions, Mad Studios, DP School, DGA, IATSE, ASC, MPAA, HFPA, MPSE,
CDG, AFI, Box Office Mojo,
Rotten Tomatoes, The Numbers, Netflix, Vimeo
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Vimeo / Photo Credit: Vimeo
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